Film, dance and fashion exclusively unite

AnOther Magazine joined forces with arts powerhouse, Sadler’s Wells in London, to serve up an aspirational, unique series of short films uniting the worlds of fashion, dance and film. Entitled MOVEment, the series quickly expanded to seamlessly merge the worlds of culture and commerce.

As Global Marketing Director, I secured F500 client, Ford, as headline partner and built out an integrated, 360 go-to-market launch campaign. Our innovative approach gave Ford unparalleled exposure to a key (aspirational) European market for the launch of their latest product, the Vignale car. Whilst giving AnOther Magazine, the creative freedom to collaborate with 7 of the world’s leading luxury fashion houses including Prada, McQueen and Calvin Klein; going beyond print into moving image and dance.

Results:

• 28M campaign impressions including high engagement via dedicated owned media, MOVEment x Ford Vignale hub on AnOther

• 7M earned media impressions including features in The Guardian and The Independent and 30+ press reviews

• 1.5M views on Youtube of Chalayan x AyaBambi x Ryan Heffington film

• 2 sell out public performances for capacity audience of 400

• 1 exclusive performance including dance, talk and exhibition for 200 fashion, art, media, film and dance VIPs

• Conversion and demand for Ford’s Vignale model across Europe